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Academic Journal

TEORIA SEMIÓTICA CONTRA A BRANDING MYOPIA: UM MODELO INTEGRADO PARA CONSTRUÇÃO, ANÁLISE E GESTÃO DA MARCA.

Authors : Lencastre, Paulo^1,2 ; Córte-Real, Ana^3,4

Source: Pensamento & Realidade. 2009, Vol. 24 Issue 2, p11-27. 17p. 1 Illustration.

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Periodical

Memo to CMOs: It's The Packaging, Stupid.

Authors : Richards, Fred

Source: Brandweek. 8/17/2009, Vol. 50 Issue 30, p22-22. 1p.

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News

Out of the Bodega and Onto the Scene.

Authors : Sisario, Ben

Source: New York Times. 4/26/2009, Vol. 158 Issue 54657, p1. 0p.

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Periodical

Last Brands Left Standing.

Authors : Spence, Roy¹

Source: MediaWeek. 2/9/2009, Vol. 19 Issue 6, special section p2-2. 1p.

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Academic Journal

Identidad territorial y promoción turística: la organización de eventos como estrategia de creación, consolidación y difusión de la imagen de marca del territorio.

Authors : Jiménez Morales, Mònika¹ ; de San Eugenio Vela, Jordi²

Source: Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria. may2009, Vol. 14 Issue 26, p277-297. 21p.

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Academic Journal

MARCAS GENÉRICAS, VULGARIZADAS Y «GENERICIDIO» ¿Cómo se resuelve el acertijo?

Authors : Vallenilla, M. Ricardo¹

Source: Debates IESA. abr-jun2009, Vol. 14 Issue 2, p62-65. 4p. 2 Diagrams, 1 Chart.

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